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By: Pat Watters
Published: July 25, 2017

Supporters and Fans. The two terms are often used as synonyms. But they’re not the same. In fact, the difference between the two could be the difference between long and short-term success for your band. In this article, I am going to break down the major differences between supporters and fans, and illustrate exactly why you should focus your efforts and attention on attracting the latter. 

Support is One-Sided, Temporary, and Given for the Wrong Reasons 

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By: Pat Watters 
Published: May 29, 2017

Video, man. That’s where the internet is headed, right? 

If you’re like most part-time musicians, you operate some social media accounts, including a YouTube account. And most of the videos on your YouTube account are probably live videos with shoddy audio, and somewhat shaky picture. 

Wouldn’t it be cool if you could develop a video that actually showcased what your band sounds like? 

Damn right it would. 

And wouldn’t it be even cooler if you make that music…

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By: Pat Watters 
Published: March 2, 2017

When you search for something in Google, do you ever wonder why you receive the search results you receive? It’s probably by design. Search engine optimization (SEO) is the name given to a collection of steps you can take to help the content on your website show up when people search for certain terms in Google and other search engines. Most of the world doesn’t realize this is even a thing. But knowing how to optimize your band’s website for search can give you a…

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By: Pat Watters
Published: February 19, 2017

If you’re looking for a one-size-fits-all marketing plan for your band, I have bad news. It doesn’t exist. And even if it DID exist, it wouldn’t work. That’s because a truly effective marketing plan should be customized to what you want to accomplish, which resources are available to you, and who you’re trying to reach. But the steps below will help you map and execute a more efficient and effective approach to marketing your band.

1.  Develop a Clear and Measurable…Read more

By: Pat Watters 
​Published: February 5, 2017

A couple of years ago, Facebook rolled out a new tool in their arsenal called Facebook Live. It was Facebook’s response to the popularity of live video tools like Periscope, and it worked. It worked really well. Here’s WHY you need to take advantage of this excellent tool sooner than later: 

1. Facebook likes video. The future of Facebook is video. As such, they give video content preferential treatment in the newsfeed. Your Facebook Live video will reach…