How to Build an Effective Band Marketing Plan



By: Pat Watters
Published: February 19, 2017

If you’re looking for a one-size-fits-all marketing plan for your band, I have bad news. It doesn’t exist. And even if it DID exist, it wouldn’t work. That’s because a truly effective marketing…Read more

Why and How to Promote Your Band With Facebook Live



By: Pat Watters 
​Published: February 5, 2017


A couple of years ago, Facebook rolled out a new tool in their arsenal called Facebook Live. It was Facebook’s response to the popularity of live video tools like Periscope, and it…

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Why You Should (Almost) Never Play for Free



By: Pat Watters  
​Published: January 21, 2017

I used to say “You should never play for free.” And for the most part, I still stand by that statement. This article is intended to explain what you should never play…

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