Supporters vs. Fans: Which One Do You Actually Want?

By: Pat Watters
Published: July 25, 2017

Supporters and Fans. The two terms are often used as synonyms. But they’re not the same. In fact, the difference between the two could be the difference between long and short-term…

How to Build an Effective Band Marketing Plan



By: Pat Watters
Published: February 19, 2017

If you’re looking for a one-size-fits-all marketing plan for your band, I have bad news. It doesn’t exist. And even if it DID exist, it wouldn’t work. That’s because a truly effective marketing…

Why and How to Promote Your Band With Facebook Live



By: Pat Watters 
​Published: February 5, 2017


A couple of years ago, Facebook rolled out a new tool in their arsenal called Facebook Live. It was Facebook’s response to the popularity of live video tools like Periscope, and it…

Don’t Book that Gig: A Lesson in Overexposing Your Band



By: Pat Watters 
​Published: January 21, 2017

If people can come see you anytime, they’ll never come see you. 

You’re the new band in town that everybody is talking about. You’ve played a show or two the last few…

Why You Should (Almost) Never Play for Free



By: Pat Watters  
​Published: January 21, 2017

I used to say “You should never play for free.” And for the most part, I still stand by that statement. This article is intended to explain what you should never play…