By: Pat Watters
Published: July 25, 2017

Supporters and Fans. The two terms are often used as synonyms. But they’re not the same. In fact, the difference between the two could be the difference between long and short-term…

By: Pat Watters 
Published: May 29, 2017

Video, man. That’s where the internet is headed, right? 

If you’re like most part-time musicians, you operate some social media accounts, including a YouTube account. And most of the videos…

By: Pat Watters 
Published: March 2, 2017

When you search for something in Google, do you ever wonder why you receive the search results you receive? It’s probably by design. Search engine optimization (SEO) is the name given to…

By: Pat Watters
Published: February 19, 2017

If you’re looking for a one-size-fits-all marketing plan for your band, I have bad news. It doesn’t exist. And even if it DID exist, it wouldn’t work. That’s because a truly effective marketing…

By: Pat Watters 
​Published: February 5, 2017

A couple of years ago, Facebook rolled out a new tool in their arsenal called Facebook Live. It was Facebook’s response to the popularity of live video tools like Periscope, and it…

By: Pat Watters 
​Published: January 22, 2017

There’s an entrepreneur and public speaker I love named Gary Vaynerchuck. Gary talks all the time about self-awareness, and how it’s one of the most valuable things that any budding entrepreneur…

By: Pat Watters 
​Published: January 21, 2017

If people can come see you anytime, they’ll never come see you. 

You’re the new band in town that everybody is talking about. You’ve played a show or two the last few…

By: Pat Watters  
​Published: January 21, 2017

I used to say “You should never play for free.” And for the most part, I still stand by that statement. This article is intended to explain what you should never play…