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Supporters vs. Fans: Which One Do You Actually Want?

By: Pat Watters
Published: July 25, 2017

Supporters and Fans. The two terms are often used as synonyms. But they’re not the same. In fact, the difference between the two could be the difference between long and short-term…

Why and How to Promote Your Band With Facebook Live



By: Pat Watters 
​Published: February 5, 2017


A couple of years ago, Facebook rolled out a new tool in their arsenal called Facebook Live. It was Facebook’s response to the popularity of live video tools like Periscope, and it…