Viewing: branding - View all posts

Supporters vs. Fans: Which One Do You Actually Want?  

By: Pat Watters
Published: July 25, 2017

Supporters and Fans. The two terms are often used as synonyms. But they’re not the same. In fact, the difference between the two could be the difference between long and short-term success for your band. In this article, I am going to break down the major differences between supporters and fans, and illustrate exactly why you should focus your efforts and attention on attracting the latter. 

Support is One-Sided, Temporary, and Given for the Wrong Reasons 

Read more

Why and How to Promote Your Band With Facebook Live 



By: Pat Watters 
​Published: February 5, 2017


A couple of years ago, Facebook rolled out a new tool in their arsenal called Facebook Live. It was Facebook’s response to the popularity of live video tools like Periscope, and it worked. It worked really well. Here’s WHY you need to take advantage of this excellent tool sooner than later: 

  1. Facebook likes video. The future of Facebook is video. As such, they give video content preferential treatment in the newsfeed. Your Facebook Live video will reach…

Self-Awareness for Musicians: How to Become the Best You 



By: Pat Watters 
​Published: January 22, 2017

There’s an entrepreneur and public speaker I love named Gary Vaynerchuck. Gary talks all the time about self-awareness, and how it’s one of the most valuable things that any budding entrepreneur can have. While thinking about that stance of Gary’s, I started thinking about how self-awareness applies to musicians. 

Musicians sometimes have a reputation for having a big ego. Shocking, right? 

An ego isn’t always a bad thing. I’d argue if you’re going to stand in a…

Read more